5 Things Indie Artists Consistently Do Wrong by Antoine King
Artists ask me the same questions over and over again so here are a few things artists always get wrong.
1- Nobody is playing your music. You have to get the djs on your music. This means independent radio, college radio or whoever will support your music. If you have a budget hire a indie radio promoter which can cost from $1,500-$10,000 People have to hear the music in order for you to get to the next level of your career.
2- Networking- Nobody is going to sign you if they don't know who you are. Get out and go to events, shows, seminars etc.. Make sure you have a nice looking business card or other printed things to hand to people when you network.
3- Word of mouth is still the best way to market anything. When a friend recommends something to another friend they usually listen or buy whatever they are talking about. The live experience gets people talking. If your headlining your own events then people are going to talk more about you. The purpose of performing live is to engage with the fans and get people talking about you and your music.
4- Budget- Most artists fear spending money, but you have to. Everything cost money, clothes, cameras, location rentals etc.. You may not have a big budget but you want people to hear about what your doing. It takes money to make money. You can't expect people to hear about your business with no marketing. If your that broke, that means you should be out there hitting the streets everyday selling music music and tees. No excuses.
5- Not taking good advice. I give great advice to artists all the time but most of them don't listen. You have to stop and listen to people that have the experience. Learn from people that know the business, if you don't know anyone read a ton of books.
Hope it helps
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