(SEJ)
How can your business successfully market to Millennials? Follow the footsteps of the brands that got it right by doing some (or all) of the following:
-Create an experience in which Millennials can participate.
-Develop content that encourages shares.
-Provide Millennials with the opportunity to live the story with your brand.
-Align your brand with a cause, so that Millennials will align with you.
-Recognize the evolving lifestyles of Millennials and don’t be afraid to change with them.
-Disrupt the market with an innovative approach to pricing and marketing.
-Increase brand loyalty by embracing trends and joining in the fun.
-Allow your customers to contribute to your marketing and be involved in the development of a new product line.
-Create ads that speak directly to a personal moment in a Millennial’s life.
-Go where the Millennials are (social and mobile).
-Focus on a product or service that is convenient for Millennials.
-Offer something that speaks to the Millennial’s desire for uniqueness.
-Make your product personal and customizable.
-Solve a need for Millennials and create a marketing message to back it up.
-Above all else, look at Millennial marketing as a great opportunity, and have some fun with it!
Have you created a successful Millennial marketing campaign? If so, feel free to share some tips or advice in the comments section below.
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